Swachh Sagar Surakshit Sagar Campaign Has Become a Mass Movement: Dr. Jitendra Singh
Union Minister Dr. Jitendra Singh led a cleanliness drive at Juhu Beach on the eve of International Coastal Cleanup Day, emphasizing the protection of the marine environment.
Dr. Jitendra Singh, Minister of State (Independent Charge) for Science and Technology and Earth Sciences, led a coastal cleanup drive at Juhu Beach in Mumbai on the eve of International Coastal Cleanup Day. On this occasion, he stated that the 'Swachh Sagar Surakshit Sagar' campaign, launched during the 75th anniversary of India's independence in 2022, has now evolved into a comprehensive movement reflecting the collective efforts of the government and society for clean coasts and safe seas.
Dr. Jitendra Singh explained that the campaign, which initially began as a 75-day inter-ministerial program, has now transformed into an annual nationwide initiative. It is organized in observance of International Coastal Cleanup Day, celebrated every year on the third Saturday of September. The 2026 campaign is being conducted from September 12 to 19.
The event at Juhu Beach was attended by several dignitaries, including Dr. T. Srinivas Kumar Tummala, Secretary of the Ministry of Earth Sciences, and Mithun Manhas, President of the BCCI, along with public representatives, volunteers, and officials. The program commenced with a collective pledge for the cleanliness of oceans and seas, after which Dr. Jitendra Singh joined volunteers in removing plastic and other waste from the beach.
The Union Minister described the 'Deep Ocean Mission', launched by Prime Minister Narendra Modi, as a key program for India's ocean-based economy. He highlighted that oceans possess immense potential in terms of metals, minerals, fisheries, and marine biodiversity, the responsible use and conservation of which are essential for India's long-term development.
India's coastline, stretching approximately 11,098 kilometers, supports diverse ecosystems and communities. Through this campaign, coastal states, Union Territories, the Indian Coast Guard, the Indian Navy, students, non-governmental organizations, and local communities have been brought together.
The Ministry of Earth Sciences is supporting this campaign through scientific and public-interest initiatives. Additionally, citizen participation is being strengthened via the 'Sagar Prahari Manch', which assists in maintaining records of marine debris and increasing public engagement.
